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Oakley & Adidas at the Cape Argus Expo

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Oakley & Adidas at the Cape Argus Expo

It’s almost March, and in Cape Town we all know that means the Cape Argus Cycle Tour is almost here.

The Argus Tour is being held this year on the 6th of March 2016 for the majority of riders while the juniors get their shot at fame by competing in the Junior’s Cycle Tour on the 5th.

But what a lot of Capetonians don’t know is that there is a massive Cape Argus Lifestyle Expo happening for 3 days before the actual race starts. This expo is one of Cape Town’s largest fitness & lifestyle expos that cater for cyclists specifically, making it the perfect place to gear up before the race.

The Expo itself is being hosted in the Good Hope Stadium on Oswald Pirow Street near the train station in the CBD area of Cape Town and runs from the 3rd of March to the 5th of March 2016. It also acts as a registration venue for the Cape Argus Tour and is the sole venue where cyclists in the Cape Argus can pick up their race packs.

The Expo will be open at the following times:

  • Thursday (3 March) from 09:30 to 19:00
  • Friday (4 March) from 09:00 to 19:00
  • Saturday (5 March) from 09:00 to 16:00

But why is EyeQ taking such an interest in a cycling event / expo I hear you ask? Well, some of the latest styles and most recent eyewear technology for cyclists and athletes will be shown off at stands held in the Argus Expo. Some of this new technology is very exciting for the future of sports eyewear, but the one’s that caught our attention and stood out from the crowd were the Adidas and the Oakley stands.

If you want to see some really cool eyewear from these top brands, then head down to the Cape Argus Lifestyle Expo and look for the Adidas and Oakley stands.

The Cape Argus Adidas Stand

Adidas are launching their fully adjustable sports sunglass models, including their Evil Eye Halfrim and Evo models, in photochromic lenses at their Argus stand on March the 3rd. Some cool additions of the luminous accessories will make it easier for Cape Argus cyclists to see on the roads during the day or even during night rides. Adidas eyewear are “built to face anything”, and they are certainly living up to that slogan!

Take a look at their product information below:

The Cape Argus Oakley Stand

Oakley on the other hand will have a large range of their new Jawbreakers and Radar EV’s as well as all the other models that they are world famous for. Added to the fantastic array of sports models is the new Prizm technology in the lenses. Prizm is a revolution in lens optics, built on decades of colour science research and they provide unprecedented control of light transmission resulting in colours precisely tuned to maximize contrast and enhance visibility.

Definitely something all the Cape Argus Cyclists should check out! Take a look at their product information below:

Other than that ladies and gents, the Cape Argus Cycle Tour is shaping up to be a stunning event as always. If you are not competing, don’t forget to visit the Argus Expo or at the very least head over and support those cyclists on Sunday the 6th of March 2016 as they slog through the beautiful roads in and over Table Mountain.

See you there!

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